PROFESSIONAL PLAN REPORT

Monthly Website Performance Report

Sample Client Name | January 2025

Report Period
Jan 1 - Jan 31, 2025
Website
www.sampleclient.com
Management Plan
Professional ($395/mo)

Executive Summary

↑ 23%
2,347
Total Visitors
Previous month: 1,907
↑ 31%
42
Lead Submissions
Previous month: 32
Excellent
99.98%
Uptime
0 hours downtime
↑ 12%
1.8s
Avg Load Time
Industry avg: 3.2s

Key Highlights This Month

  • Traffic Growth: 23% increase in visitors driven by new blog content and improved SEO
  • Lead Quality: 10 additional qualified leads compared to last month
  • SEO Improvement: 3 keywords moved into top 5 positions on Google
  • Performance: Website loads 40% faster than industry average

Traffic Analysis

Traffic Sources

Organic Search (Google) 65% (1,526)
Direct Traffic 20% (469)
Social Media 10% (235)
Referral 5% (117)

Top Pages

/services
Services page
487
views
/
Home page
412
views
/contact
Contact page
298
views
/blog/new-post
Recent blog post
187
views

SEO Performance

Keyword Rankings

Keyword Current Rank Last Month Change Est. Traffic
your service lincoln ne #3 #7 ↑ 4 ~120/mo
best your service near me #5 #9 ↑ 4 ~80/mo
affordable your service #8 #11 ↑ 3 ~60/mo
your service company #12 #14 ↑ 2 ~40/mo

Great progress! 4 keywords improved their rankings this month. Estimated additional traffic: ~300 visitors/month from SEO improvements alone.

Google Business Profile

Profile Views 387
Search Appearances 1,243
Direction Requests 28
Phone Calls 15

Device Breakdown

Mobile
58% (1,361)
Desktop
35% (821)
Tablet
7% (165)

Work Completed This Month

Blog Post Published

"10 Tips for Choosing the Best [Your Service]" - 1,200 words, SEO optimized with target keywords

Completed Jan 5
2.5 hrs

Homepage Images Updated

Replaced 3 outdated images with new high-quality photos, optimized for web performance

Completed Jan 12
0.5 hrs

Contact Form Enhancement

Added service selection dropdown to contact form for better lead qualification

Completed Jan 18
1.0 hrs

Security Updates & Maintenance

Performed routine security updates, SSL renewal check, and site backup

Completed Jan 25
Included
Total Hours Used This Month: 4.0 / 4.0 hrs

Recommendations for Next Month

1

Continue Blog Content Strategy

The January blog post drove significant traffic (187 views in 2 weeks). Continue publishing monthly SEO-optimized content targeting high-value keywords.

High Priority Est. Impact: +15% traffic
2

Add Testimonials Page

With 42 leads this month, now is the perfect time to collect and showcase customer testimonials. This builds trust and improves conversion rates.

Medium Priority Est. Impact: +5% conversions
3

Target Long-Tail Keywords

Keywords like "affordable [service] near me" are ranking #8. Create targeted content to push these into top 5 positions for more qualified traffic.

High Priority Est. Impact: +100 visitors/mo

Summary & Next Steps

This Month's Wins

  • 23% increase in website visitors
  • 31% more lead submissions (42 total)
  • 4 keywords improved to top 10 positions
  • 99.98% uptime - zero customer impact
  • New blog content published and performing well

Next Month's Focus

  • Publish 1 new SEO-optimized blog post
  • Create testimonials page with customer reviews
  • Target 3 additional long-tail keywords
  • Up to 4 hours of updates as needed
  • Continue monitoring and optimizing performance

Questions about this report? Need additional updates?

Email Me Schedule Call

Report Generated: February 1, 2025 | Next Report: March 1, 2025

This report is confidential and intended solely for Sample Client Name. All data is sourced from Google Analytics, Google Search Console, and internal tracking systems.